Masterbrand review tool
Communications Brief Checker
Route 1 · Elevating Humanity
CCI · Go Be Great
Runs locally in-browser
Thematic alignment, not just keyword compliance
Does the brief make room for more of the person to come through?
This local rule-based checker grades each comm-brief section against the selected masterbrand architecture. It checks whether the brief identifies wasted friction, protects human agency, makes Globe/technology the enabler rather than the hero, and creates a credible path to “Go Be Great.”
Enemy: Wasted friction
Role: Friction remover
Payoff: More of the person
Tone: Choiceful · Liberating · Optimistic
1. Load the communications brief
Upload a filled comm brief from Excel or PowerPoint, or paste content manually. Parsed sections remain editable before scoring.
Drop a comm brief here
Accepts Excel (.xlsx, .xlsm, .xls), PowerPoint (.pptx, .pptm, .ppsx, .ppt), CSV and text. Maximum file size: 20 MB. Newer Office formats parse most reliably. Legacy .xls/.ppt use best-effort text extraction. Review detected text before scoring.
2. Review detected section content
The scoring engine only evaluates the text shown here.
No upload leaves this browser.
Rule-based guidance; no external AI/API calls.
Rule-based guidance; no external AI/API calls.
Masterbrand alignment report
Five-point scale: from divergent to enhancing the masterbrand.
No brief scored yet
Load or paste a brief, check the detected text, then run the alignment checker.
—out of 5
OVERALL RESULT
Highest-impact moves
Scoring is intentionally conservative: functional proof earns credit only when it is connected to a human burden or payoff. This is a deterministic demo rubric for brief review, not a substitute for final brand/creative judgment.